The Essence Of Public Relations In A Digital World

The Essence Of Public Relations In A Digital World
It's safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don't translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some …
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Don Macpherson: Publicrelations firm advises Quebec pipeline promoter to
The documents on the project were written for TransCanada by a high-powered public-relations firm it had hired. The firm is Edelman, which calls itself the world's largest PR firm, and which has a reputation for using a tactic called “astroturfing” on …
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