The essentials of travel blogging

The essentials of travel blogging
Event on 2015-04-25 10:00:00

Everything you need to know about travel blogging, from writing and photography to social media and monetisation 

Learn about the art, craft and business of travel blogging with this comprehensive weekend workshop. Whether you're starting out or looking to expand your existing enterprise, Julie Falconer, creator of the award-winning site A Lady In London, will teach you how to create and develop your own travel blog, including how to work with brands and PRs to source exciting content, how to write snappy copy for the web, and how to take evocative pics to give your blog a unique visual identity. With plenty of personal feedback, you'll also learn how to build a loyal user base, with tips on using social media to expand your profile, and discover how to monetise your blog's success.This course is for you if…

  • You're an aspiring travel writer and want to set up an effective shop window for your work
  • You're an existing travel blogger who would like to improve your skills and confidence
  • You're a keen traveller and want to maintain an entertaining online journal of your journeys

Course description

This two-day course covers everything the budding travel blogger needs to know about creating, writing and promoting a travel blog – from setting up and designing your page, to writing tips to help bring your travels to life and advice on working within the travel industry. Topics covered over the weekend include:

  • Blog creation and design
  • Writing for online
  • Writing and multimedia for travel
  • SEO
  • Social media for travel
  • Partnering with PRs and brands
  • Monetisation and monitoring effectiveness
  • Blog presentations and constructive critiques

Tutor profiles

Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes an award-winning travel blog called A Lady in London. Through it she has developed a strong social media presence and visited over 90 countries. Her writing and photography have been featured in Lonely Planet, National Geographic Intelligent Travel, and other leading travel media. Julie teaches about blogging and social media throughout the UK, and has given talks about travel at Cambridge and other universities.

Full course and returns information on the Masterclasses website

at Kings Place
90 York Way
Islington, United Kingdom

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