The Evolution of SEO Metrics
Because of the uniformity of the SERP's, there was a very clear correlation between ranking position and the other metrics being tracked, and so rank tracking became the de facto SEO metric to measure, which was great then, but not so much now.
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Benefits of Effective SEO
An effective and strong search engine optimization campaign can improve your company's search engine ranking position (SERP) in major search engines which allows potential customers looking for the services or products that you offer to find you …
Read more on PR-BG.com (прессъобщения) (press release)