14 Replies to “The future of marketing, from Plato to Bill HIcks: Sean Dromgoole at TEDxZurich”

  1. Credibility in most forms of marketing is at an all time low. Truth itself is being treated like false coin. Where marketing could raise expectation and enjoyment and assist choice, it currently just flummoxes, distracts and dissapoints. But this isn’t a new problem. Socrates an Plato had almost exactly the same problem with a group they called the “Sophists”. In their quest to pin down the fuzzy logic of the Sophists, they actually solved most of the key questions of Western Philosophy. So perhaps there is something we can do… Sean Dromgoole is a consumer researcher based in London specialising in entertainment. He is the CEO of the largest group of companies specialising in this field and has been active in this field for 15 years. Prior to this he was active in writing, producing and funding television and film throughout the world. His original discipline was philosophy and he still keeps a copy of Plato on his desk. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

  2. It was a very nice try this ted talks , but the credibility of brands isnt possible to have if there isnt any credibility in the true value of money, some brands now how to play the game, but its all fake and ancient , like prostitution , why still isnt legal ? because marketing is prostitution without the sex part.

  3. I don’t believe that people really want to have a conversation about a brand. In most cases consumers/ customers have a specific need or desire. It can be an immediate one which they need to feed right away or a planned one that needs a little bit more thought and elaboration. However, ultimately shoppers just want the best solution in terms of price and value and want to reduce their risks as much as possible. They usually don’t care about brands at all. The only reason they tend to pick brands is because they are “top-of-mind” and more salient with a specific category. So I believe that the future of marketing isn’t about bribing people into a conversation with some sort of gift. It is about increasing the strength of the brand in terms of salience and recognisability. 

  4. you dont get it. you are still shoveling shit for the benefit of the wealthy. stop selling is what Bill would say. Give instead. We need a gift giving society.

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