The Importance of Personal Branding

The Importance of Personal Branding
Event on 2013-02-19 17:30:00

The Importance of Personal Branding


When:         Tuesday February 19th, 5.30pm for a 6.30pm presentation. 

                     Finishes at 8.00pm.

Who:          David Rigby and Ed Lobbett

What:         The Importance of Personal Branding

Where:        Clifton Club, 22 The Mall, Clifton, Bristol, BS8 4DS


Personal branding is now a formal strategy rather than a passive reputational aggregate. 


Anyone in or aspiring to a senior role, with a portfolio career, or in career transition needs to be aware of the value of personal branding. For consultants, coaches and advisors who are appointed on the basis of personal reputation and past performance it is vital.

Why?  Because a brand value will be associated with who you are and the problems you solve; senior people now need to have a clear and potent message beyond their CV. With most recruitment sourcing being web-driven, we all need to have our message out there, whether we are an IT consultant, a finance director or simply looking for your next role.


In this presentation David Rigby and Ed Lobbett will show where personal branding is already important and how it is used by our target audience.


In particular they will discuss:

  • Personal branding in overview
  • Personal brand breakdown
  • Relevance – Who and Why?
  • Content marketing
  • Social Media



David Rigby is Director of management consultancy Riggours Ltd. He has international experience in 17 countries focusing on customer service, process re-engineering, change management, programme management  and recruitment. He is also a founder of Smart Coaching and Training (formerly Swindon Coaching Team) specialising in business mentoring , executive life coaching, using networking, positive psychology and resilience techniques. He has been chair of the Institute of Consulting and is partnering with Ed on personal branding with a coaching and consulting focus.


Ed Lobbett is a Director of Executive Brands – a personal branding and marketing consultancy. He works alongside individuals, to increase the number and value of engagements and develop their businesses and careers. He is South West Regional Chair of the Institute of Consulting, and is working with the Chartered Management to develop training relating to business development around personal branding.  He has been a director of Executive Transitions and worked in recruitment with Executives on Line, Grapevine, Brook Street and Dignitas.  He has also been a partner of Bank Tavern.




As well as the talk by distinguished marketing professionals BBMN provides a relaxed and enjoyable way to meet a wide range of local marketers be they clients, academics, agencies, suppliers and consultants.


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Clifton Club, 22 The Mall, Clifton, Bristol, BS8 4DS.

On street parking is available nearby, please allow an extra 5 minutes to find a parking space. Temple Meads train station is an 8 minute taxi ride from the venue.

Thanks for help to…..


This group is sponsored by SearchStar, a Pay-Per-Click (PPC) consultancy based in Bath. They employ the largest team of qualified Google Advertising Professionals in the South West and work with clients across the UK. They deliver accountable PPC traffic, leads & sales as well as customer delight from advertising across Google, Yahoo, Bing, Facebook & LinkedIn.  If you want to get more out of your PPC then please contact Dan Fallon at or call 01225 583838 .

We thank Project Graphics, who sponsor the venue: Striking display graphics create an instant impression… If that's what YOU want, you need to talk to Project Graphics. From Museums to Exhibitions, from Retail to general Signage, Project Graphics are visual communication specialists who deliver and produce exceptional display graphics and branding with unparalleled service and creativity. Contact or call (0117) 956 5559Martin Wright Associates, Direct Marketing consultant and founder of the Bath & Bristol Marketing Network.  Our hosts for the event, Simon Bruce and Graham Hall of Bruce Hall Management Strategies; for development and implementation of strategies designed to generate significant business change.   Email:      Our event management sponsors for the Bristol Events, Wildefire Communications; Print and Digital Communications.  Contact Duncan Wilde on  Paul Maloney of Coast AMS for designing, dispatching and managing this email communication.


The Clifton Club

For the subsidised use of their fabulous facilities.

at Clifton Cathedral
Clifton Park
Bristol, United Kingdom

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