The Key Ingredients to a Winning Mobile Content–Marketing Strategy
When you think about the different ways customers land on your company's website, mobile is most likely a growing driver of traffic. According to the latest statistics from Pew Research, 56 percent of Americans own a smartphone and 34 percent own a tablet.
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Content Marketing as a Core Business Strategy
Your company has a blog that publishes several posts a week? Excellent. You have hundreds of people signed up for RSS subscriptions and frequent comments? Superb. You've got this content marketing thing down? Well, not quite. "A lot of times the blog …
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