The Limits Of Big Data Marketing

The Limits Of Big Data Marketing
Insight used to be considered a personal quality and one that was essential to be a successful marketer. While other corporate functions, such as finance and logistics, were driven by cold, rational calculation, marketers were supposed to thrive at the …
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Scion Turns to WDCW to Boost Regional Marketing
WDCW's efforts, supported by the agency's Seattle office, will focus on developing the brand's regional marketing across the U.S., initially via digital mediums, with radio expected to follow. While Attik has created some regional ads for Scion in the …
Read more on Adweek

In Upgrade, Google Adds to Model for Mobile Marketing
GOOGLE executives, declaring themselves pleased with the results of an unusual advertising initiative last year, are bringing out a Version 2.0, again teaming with agencies and marketers to try demonstrating that technology is not incompatible with …
Read more on New York Times

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