The Locals Take On Google's Home Service Ads

The Locals Take On Google's Home Service Ads
When Google showed the results from the local knowledge graph/Google Maps and Google My Business pages at the top of the SERP, the objective was a better user experience. Service providers who took care of customers, earned good reviews and had a …
Read more on Search Engine Land

3 Keys to Better Keyword Analysis
Not all SERPs are created equal. Some have a heavy focus on shopping and images, while others leverage Google+ locations. Being in position #1 often means the highest CTR, but sometimes position #2 or even 2.5-3.4 can hold respectable CTR without …
Read more on WordStream (blog)

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