The Modern Marketer’s Guide to Building Brands in the Digital World

The Modern Marketer’s Guide to Building Brands in the Digital World
Event on 2015-12-11 09:00:00
About This Event The truth is, technology changes. People don't change so much. Which is why universal human truths still matter more than unique selling propositions. Smart marketing professionals, brand managers and brand strategists will leave with a new perspective and an action plan using insights from the behavioural and marketing sciences mapped to creativity and content. A fresh approach to brand building they can put to work within their own organisations. How does marketing really work and how do brands really grow? It might not be what you think… Apply for your free ticket by clicking REGISTER and we will be in touch to confirm your place before the event. About the Instructors Lieu Pham Lead Strategist, King Content Lieu Pham is a content strategist and marketer. She connects ideas to insights, brands to stories, and objectives to results. Drawing on a decade of experience, she works with both global brands and small businesses alike to plan and implement big, amazing content assets, and small, humble digital campaigns. Lieu is currently a content strategist at the global content marketing agency King Content, the Founder and Editor of The Week in Content Marketing and Co-Founder of the Melbourne Content Strategy events. Laura Stansfeld Content Strategist,  King Content Laura is a content strategist and editor. She has more than a decade's experience in publishing, content creation, strategy and content marketing, and has worked with brands ranging from Lonely Planet and Bauer Media to Bupa, nab and more, but she still gets excited about content that sits at the intersection of brand expertise, audience needs and creative insight. Laura is currently a content strategist at content marketing agency King Content. Eaon Pritchard Head of Strategy, King Content Eaon is one of Australia’s best regarded brand strategists and marketing commentators. A proponent of evidence-based marketing practice and applied behavioural science, his agency pedigree includes multi-award winning spells at Weapon7 in London and Clemenger BBDO in Melbourne helping brands like Coca-Cola, Xbox360, Mercedes Benz, and NAB. Eaon is currently Head of Strategy at King Content Melbourne. —– This event is presented by King Content and sponsored by General Assembly. **By registering for the event you'll be kept in the loop with updates from General Assembly and King Content

at General Assembly
Level 1
Melbourne, Australia

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