(PRWEB UK) 16 March 2013
After the 208 next comes the 2008. Peugeots new compact crossover making its world debut in road-ready production trim builds on the success of the popular supermini and will be one of the stars of the 2013 Geneva Motor Show. With its mix of contemporary styling, clean and efficient engines, plus a versatile cabin, its an exciting addition to the Brands already comprehensive line-up.
The 2008 is the latest expression of Peugeots renewed brand positioning on its move up market and clearly visible in the 208. The 2008 signals the Marques arrival in a very competitive sector, pushing customers expectations to a new level. The car oozes desirability, with an athletic design, engaging driving experience, high levels of comfort and equipment, and outstanding quality in materials and finish.
Further enhancing Peugeots strategy of enhancing its crossover range to attract new customers, the 2008 is a truly global car. It addresses the increasing demands of customers around the world and is the first vehicle produced by the Marque which has been designed, developed and engineered simultaneously by employees based in Europe, China and Latin America. Vehicles for Europe will be produced in the factory in Mulhouse, France.
The 2008 brings a new level of innovation to the B-segment by combining the expertise and experience of two acclaimed Peugeot vehicles; as a compact crossover, it blends the success and design of the award-winning 3008 with all the features, performance and state-of-the-art engines of the new 208 supermini.
With a characterful on-the-road presence, the 2008 is intended for young city-dwellers who love the urban environment but also enjoy escaping from it at every opportunity. In keeping with the dynamism of its profiled silhouette, power comes from the latest generation of low fuel consumption Peugeot engines. With e-HDi diesel and three-cylinder petrol technology, Peugeot’s urban crossover stands out from the competition due to CO2 emissions starting at just 98g/km. Fuel economy can be as high as 61.8mpg.
The Peugeot 2008 in greater detail
Creating the 2008 was a great challenge but we had a very precise idea of the vehicle that we wanted to offer customers. The style brought to life in an early phase did not require any major modifications up until production. The very first sketch was perfect, says Eric Dejou, 2008 Design Manager.
Measuring 4.16 metres long and 1.74 metres wide, the Peugeot 2008 brings together the robustness of an SUV with the practicality of space, comfort and modularity displayed so successfully in the Marques existing passenger cars. The goal for the design and engineering team was to combine Peugeots strong reputation for styling flair with a unique driving experience while offering desirable user benefits. The result is a car thats equally at home in town or on the open road.
The 2008 puts a new twist on the existing Peugeot family face, as seen on the 208. The floating grille is cut from a solid block and set upright to create a powerful and dominant design cue. The sculpted headlamps with LED daytime running lights blend seamlessly into the nose. From the side, the car presents a dynamic yet elegant profile enhanced by the roof bars which hint at the cars practicality and versatility. At the rear, the wide tailgate and low loading lip just 60cm off the ground mean exceptional ease of use. Complimentary to the appeal of its elevated driving position, 2008 has many other attractive features; stylish matt-finished alloy wheels, black bumpers and body sills, stainless steel front and rear scuff-plates and chromed side mouldings are the perfect blend of practicality and style.
A new level of interior versatility