The Platinum Standard: Zojirushi America Releases Most Intelligent Rice Cooker Yet

Gardena, CA (PRWEB) December 06, 2012

Zojirushi America Corporation today announced a new addition to their line of innovative kitchen counter-top appliances, the stylishly advanced Induction Heating (IH) Pressure Rice Cooker and Warmer (NP-NVC10/18). The IH Pressure leads the companys rice cooker line with an array of technological features and conveniences that sets the model apart from its predecessors. Artificial intelligence, automatic pressure and a platinum-infused non-stick inner cooking pan represent significant advances that produce unparalleled quality and ease of use. The IH Pressure will be available in two sizes (5.5 cup and 10 cup), with an MSRP of $ 816 and $ 851, respectively. The IH Pressure is available now.

Pressure and Induction Heating

The combination of pressure and induction heating technologies equals rice cooked to perfection. This rice cooker automatically selects from one of three pressure levels based on the menu chosen. Applying pressure while cooking helps convert the rigid beta starch into alpha starch, making the rice softer and easier to digest. Rice cooked under pressure has also been found to stay softer for a longer period of time. Induction heating is an immediate and precise way of cooking. A system of coils in the base of the cooker creates a magnetic field. When the inner cooking pan is placed in this field and the cooking cycle begins, the magnetic field instantly generates the heat inside the inner cooking pan to cook the rice.

Fuzzy Logic and Artificial Intelligence

In the IH Pressure, Zojirushis advanced fuzzy logic technology is now paired with Artificial Intelligence (AI), a technological introduction that allows the rice cooker to learn from previous usage to adjust the cooking cycle to generate superior cooking results. The AI technology addresses seasonal water and room temperature differences to maintain rice texture and consistency. This is achieved through two embedded thermometers monitoring exterior temperature and inner cooking pan temperature to collect data and aid in the cooking and warming processes. This applied memory serves the IH Pressure after years of use, never compromising the units initial consistency and results.

Platinum Infused

Zojirushi has introduced platinum micro-particles into the nonstick coating of the inner cooking pan, to further enhance and support a superior cooking result. Zojirushis industry-leading research has established that platinum alkalizes water upon contact. Alkaline water breaks down protein on the surface of the rice grain, allowing water to more easily penetrate the rice grain. This enhanced gelatinization releases the sweetness of rice, enhancing the flavor experience.


Zojirushi strives to improve not just the end result of the rice cooking process, but also the ease-of-use and versatility in each and every product. The IH Pressure features many settings that help simplify and improve the cooking process. The IH Pressure features cook settings for white rice (regular, soft, firm), umami, mixed, sushi/sweet, porridge, brown, GABA brown, steam-reduce, scorch, rinse-free and quick cooking. Every texture and flavor is a button touch away.


The IH Pressure boasts an array of features that aid and enhance the cooking experience and the end result, a delicious serving of rice, cooked to perfection. These features, individually and collectively, take the guessing game out of the rice cooking process and ensure a consistent, quality result.

Easy Clean-Up – The IH Pressures platinum infused inner cooking pan is nonstick for easy clean up, the inner stainless lid is detachable and washable, and the stainless steel outer surface is clear-coated to repel dust, oil and fingerprints.

Safety – The pressure system was designed with safety and efficiency in mind. An inner filter was included on the inner lid to prevent food particles from being stuck inside the pressure system. Zojirushi has ensured the safety of the pressure technology with a pressure control valve, a safety valve to release excess pressure, a pressure indicator, and whistle that sounds when the valves are clogged or need cleaning.

Other features include easy-to-read LCD control panel with 24 hour clock, delay timer, and accessories such as a rice spatula, spatula holder, measuring cups, and recipe booklet.

About Zojirushi

Zojirushi was established in 1918 as a producer of hand-blown vacuum bottles and has been a world leader in thermal products ever since. The Zojirushi line has been expanded to include a wide range of stainless steel vacuum bottles, rice cookers, breadmakers, Air Pot

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