The Promotion Challenge Part 2 – Digital Marketing
Event on 2013-07-04 15:00:00
Bookings are now being taken for:
THE PROMOTION CHALLENGE (Part 2)
The Blue Boar Hotel, Maldon, July 4th, 3pm to 6pm
Part 1 dealt with the off-line world, in part 2 we deal with Digital Marketing. This workshop
builds on the first workshop but is also standalone.
The first half of the agenda looks at on-line campaign planning and how it is essential that all the different components fit together: web sites, blogs, pay-per-click and display advertising, article marketing, social; the whole is greater than the sum of its parts. You need to constuct a path through these different elements to complete the sale.
The second half looks at how you use search engine marketing (SEM) and search engine optimisation (SEO) to maximise the effectiveness of on-line promotions and produce measureable returns.
Number are restricted so that this ambitious programme can be completed within 3 hours.
The Promotion Challenge Parts 1 and 2 are two modules in the fourteen module Business Growth Programme run by Marketing Improvement Ltd for Essex based businesses.
For further information go to www.marketing-improvement.co.uk
or email firstname.lastname@example.org
at Blue Boar Hotel
Maldon, United Kingdom