The Science Behind Cognitive Marketing

The Science Behind Cognitive Marketing
Conventional marketing strategies used today involve 'in your face' tactics, which you'd probably call advertising. Those creating campaigns will design eye-catching banners, write catchy slogan or perhaps present unyielding questions which their …
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Startup Companies That Say They Do No Marketing Are Full of It
Most people don't understand that product is an essential component of marketing – the first of the 4 Ps of marketing, defined by Jerome McCarthy decades ago. They are as relevant now as they ever were. The other three Ps are price, place and promotion.
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Marketers Respond to 2016 Predictions
Case in point: Even though it's been a few weeks since Hotwire PR released its annual Communications Trends Report-which forecasts significant trends for marketers in 2016–many industry professionals are still digesting the published prognostications …
Read more on EContent (press release)

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