The search engine marketer – a new challenger for display?

The search engine marketer – a new challenger for display?
Today a number of different types of organisation – of various heritages, shapes and sizes – are well positioned to present marketers with a compelling offer. As an independent observer of this trend, it's interesting to see that search engine …
Read more on The Guardian (blog)

Marketing Webinar: How the Convergence of Public Relations and Search
Although public relations (PR) and search engine optimization (SEO) are two separate fields, they both have a common goal: increasing exposure. In sharing that goal, inevitably over time the two practices have begun to converge in many ways, each …
Read more on PR Web (press release)

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