Orlando, FL (PRWEB) August 28, 2014
The Search Monitor today released its monthly search engine marketing snapshot of the Cable Providers sub-sector of its Telecom vertical. The company focused its analysis on the complex search advertising relationship between two industry giants–Comcast and Charter Communications–and their many re-sellers.
Cable companies rely heavily on authorized re-sellers to provide service information as well as offers and promotions on behalf of their cable giant partners. This relationship can be seen by searching for [your cable provider’s name] + [your metro area] + “specials”.
For example, a search for ‘Colorado Comcast Specials’ reveals that the search engine results page (SERP) is a combination of a branded ad from Comcast in first position followed by ads from its re-sellers.
While it is a common practice in telecom for searchers to see company and re-seller ads together, its a complex and carefully orchestrated relationship. Both parties need to agree upon campaign details such as which keywords to bid on, what ranks are off-limits for re-sellers (if any), what the copy should say, and where the links should go.
The Search Monitor used its ad monitoring technology to perform the following analysis for the report.