The Search Monitor Releases the Q1 2015 Updates to Its PPC Benchmark Guides

Q1 2015 PPC Benchmark Guides Released

The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released the Q1 2015 updates for five of its PPC Benchmark Guides: Retail, Finance, Travel, Telecom, and Automotive.

The guides provide performance benchmarks for five key PPC metrics: number of competitors, ad share, ad rank, CTR, and CPC. For each metric, the guide reveals performance indicators across the most important sub-verticals for that industry.

For example, the Retail PPC Benchmark Guide provides performance metrics for Apparel, Kitchen & Dining, Accessories, Camping & Outdoors, Gifts, and Cosmetics.

For our Q1 2015 update, we were excited to add a new set of benchmarks to help PPC marketers, explained The Search Monitors CEO, Lori Weiman. In addition to our usual metrics for the top-tier advertisers, we now report on how the middle-tier of advertisers is performing. This lets PPC advertisers aim for the top, but make sure they are comfortably out-performing the middle, or average, in their industry.

The data in the five PPC benchmark guides comes from The Search Monitors ad monitoring platform which scans ads from thousands of advertisers on millions of keywords, and then calculates performance metrics by vertical. The data is then vetted against actual client data, industry trends, and historical search marketing patterns collected and analyzed since 2008, to ensure the most precise data possible.

Company officials stated that the guides were created to give search marketers the data they need to improve their SEM performance.

While general PPC benchmarks are not too hard to find, our clients have told us that they are only helpful if they are more narrow and relevant to their business, Weiman explained. Our clients create the exact benchmark group they need to match their specific product categories or advertising characteristics, like budget size or click volumes. These benchmarks become an invaluable tool for requesting larger search budgets.

To learn more about the guides and download a free copy, company officials have directed search marketers to the companys Resource Gallery For Search Marketers, where the Q1 2015 updates can found. The page also provides the Q4 2014 updates for advertisers who need a Q4 benchmark to prepare for 2015. Marketers wishing to learn more about competitive ad monitoring tools can visit The Search Monitors website.

About The Search Monitor

The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit http://www.thesearchmonitor.com.


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