The Secret Behind a Viral Marketing Hit

The Secret Behind a Viral Marketing Hit
“At what point in the process do you think of it going viral?” asked a member of the audience at The Big Rethink 2014 US, a marketing conference sponsored by the Economist. It seemed an obvious question, and deemed a great question by the moderator of …
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Sprint starts marketing its network with Framily campaign
Sprint Corp. has launched a marketing campaign that includes a talking hamster and a pitch for its emerging new wireless network. Sprint “Dad is a talking hamster,” Sprint's announcement said. The animal is seen talking from inside a clear plastic ball …
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The remarkable evolution of bus stops from shanties to flashy marketing
Marketers noticed bus stops had a captive audience and started incorporating ads. Caption: D:\KARAN\t3.tif – SLUG: FO/TOBACCO. Here's a bus stop in Kiev, Ukraine. (1996 photo by James Rupert/The Washington Post) …
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