The Simple Digital Marketing Series – 6 Workshops

The Simple Digital Marketing Series – 6 Workshops
Event on 2016-05-03 10:00:00
The Simple Digital Marketing Series are 6 highly affordable workshops that get straight to the nub of digital marketing for small businesses and charities. No hype, no unnecessary jargon, just clear explanations of how something works and whether it’s relevant for your business or not, saving you and your business a lot of wasted time and budget in the long-run.  The workshops are centred around the most talked about yet misunderstood core fundamentals of digital marketing – Social Media, SEO, Content Marketing, Paid digital advertising (PPC/Adwords), and campaign (project management) delivery. Each workshop outlines: how each activity works, demystifying the jargon that surrounds it how they integrate with each other to amplify the end results – integrated marketing how mobile devices have changed the approach all grounded with practical methods to build your own strategy packed with useful stats and applications to use.  The workshops are fast-paced, fun and interactive using a combination of lecture-based learning and hands-on practical activities. The technology will be used but the focus is on simplifying actions and not getting caught up in the mechanics. By the end of the 6 week training workshops each attendee will have the outline of a comprehensive digital and social media marketing strategy with timed plan approach to implement on your own terms, or with a team.  Course price = £80 p/person per workshop  10% discount on each workshop if you book all 6 workshops = £432 (usually £480)* Or 10% discount if 2 or more people from the same company attend the workshop.* Please contact Kathryn directly to arrange these.  (* Please note, the two offers can not be combined.) All attendees will receive a copy of the material.  Course Details 1. Friday 22nd April – Simplifying Social Media Marketing: The truth behind the hype and understanding how    SM integrates across your business, benefiting your business.  Beyond Best Practice Social Media – Learn what will work for you Current Stats and Trends How Social and SEO converge Memes, Virals and Hashtags – Know their place 2. Friday 29th April – SEO made Simple: Best Practice and SEO step by step checklist Best Practice SEO checklist – to put into practice immediately Understand what lurks beneath that's working for or against your sites search rank Common Small business obstacles How SEO integrates across the whole of digital marketing 3. Friday 6th May – Content Marketing: Part 1: Why and how it benefits your business Business Benefits of Content Marketing The difference between Paid, Owned and Earnt media  Finding your medium – Blogging, Vlogging, writing SEO, Content and Social Media convergence – the power team 4. Friday 13th May – Content Strategy: Part 2: Create your own Content Marketing Strategy Fast-paced ideation workshop Team and Time management delivery  Building in metrics  Create your own Calender 5. Friday 20th May – PPC and Digital Advertising PPC/ Adwords – How it works Paid Social – LinkedIn, Facebook, Twitter Banner and affiliate advertising  6. Friday 27th May – Smart Project Management & Delivery: Structural tactics to manage your own strategy, team, and put it into action.  Putting it altogether – Strategic Checklist Proven time management techniques Agile Vs Waterfall project management Managing your team effectively – virtual suppliers or in-house Course Times:  Doors open 9.30am Course Starts 10am Finish 1.30pm.  Who's it for:  Small business owners. Professionals in planning, design, strategy and implementation within marketing, mobile, website design, mobile applications, PR, and Advertising.  About the Trainer Kathryn McMann has 14 years’ experience in marketing, digital and communications. She has been a lecturer at Kings College London, and created and delivered greatly sought after digital marketing strategy and social media courses through University College London (UCL) which The Simple Digital Marketing Series are based on (and the UCL courses are still based on). Kathryn has worked with a huge cross range of industries from fitness and nutrition, to finance and pensions. With companies of all sizes to individuals from all walks of life. Clients have included Barclaycard, The British Library, UAL, Royal College of Nursing and The British Council. Location All course are held at Glasshouse N16. An inspirational and green space full of light, art and plants for practical thinking and engagement.  FAQs   What can/can't I bring to the event? Please bring your tablets and smart phones with you to use in the workshops. You can bring your laptop to take notes but we won't be using them for the work.   Where can I contact the organizer with any questions? Please email kathryn@kathrynmcmann.com with any questions you may have. Do leave your number and the best time to call if you would prefer a call back.  Is my ticket transferrable? Yes, as long as you let Kathryn McMann know in advance, minimum 24 hours. You can pass your place on to a colleague or friend. Please email kathryn@kathrynmcmann.com to update the details.  Can I update my registration information? Yes. Any problems, please email kathryn@kathrynmcmann.com Do I have to bring my printed ticket to the event? No.   What is the refund policy? You can receive a refund if you let Kathryn McMann Consultancy know you wish to cancel within 72 hours (3 days) in advance of the course, or unless you have an exceptional reason. Please email kathryn@kathrynmcmann.com if you wish to cancel.  The name on the registration/ticket doesn't match the attendee. Is that okay? It depends if both people are from the same company and can prove it. Please refer to question above – 'Is my ticket transferable?'. 

at The Greenhouse
49 Green Lanes
Stoke Newington, United Kingdom

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