The State of Automotive Content Marketing
From Volkswagen's award-winning print and digital magazine to viral videos like Jean Claude Van-Damme's epic split between two Volvo trucks, auto companies are shifting into gear and embracing the power of storytelling through digital content marketing.
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Marketers' Challenge: How To Slay The Marketing SERPENT
Inspired by Greek mythology, I then had a dream about marketing mythology. I dreamed about Apollo and his battle with the serpent. And I realized that, just as in old Greek mythology, marketers today are caught in an epic battle with their own SERPENT.
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