The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends …
… marketers use content marketing today. But how are they using it? MarketingProfs and the Content Marketing Institute issued findings from their annual content marketing study, which included responses from 1,217 B2B content marketers in North America.
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Empathy And Authenticity In B2B Content Marketing
What also makes content marketing great is authenticity. As Rand Fishkin, CEO of MOZ, tweeted earlier in the year: “Ours is an era of authenticity. As marketers, we must atone for the sins of our predecessors & build brands worthy of our customers' love.”.
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