The Two Sides of SEO for Book Publishers

The Two Sides of SEO for Book Publishers
SEO has two sides to it: what I call the 'mechanicals'—on-site elements that search engines look for—and the 'content envelope'—all the available off-site content about your site and your products, like book reviews, blog posts, videos, social media …
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The Evolution of SEO? Customer Experiences as Content
You still need to ensure that you're using best on-site SEO practices. If your competitors are optimizing their Web pages effectively through strategic use of keywords, internal linking, and image optimization—and you aren't—then you'll perform …
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#SEJThinkTank Webinar Recap: Understanding Dynamic Google SEO
On February 18th 2015, nearly three hundred people joined the SEJ ThinkTank for a webinar presentation and extended Q&A session with SEJ founder Loren Baker regarding dynamic Google SEO. SEJ Executive Editor Kelsey Jones was moderator.
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