(PRWEB UK) 2 July 2014
Bitnewt is a full-service marketing agency for businesses that deal with Bitcoin or wish to get started with the currency. The Bitcoin industry currently has a surplus of programmers and a deficit of marketers. As a result of this a plethora of Bitcoin start-ups are not gaining awareness they deserve for their innovative solutions that could change the world. Bitnewt is the UKs first Bitcoin Marketing Agency and third globally.
The biggest challenges at the moment are for new Bitcoin start-ups to win the trust of the community, states Josh Blatchford, the founder of Bitnewt. Unfortunately, Bitcoin has suffered from a lot of bad press as a result of its association with Silk Road and the failure of Mt Gox.
The implications of this are that, for marketing, it is vital to create a brand that people can trust and develop a strong relationship with. And for public relations, regular engagement with the community is arguably the single best way to gain acceptance and confidence of customers.
A huge amount of venture capital has flown into Bitcoin start-ups this year, including Richard Branson investing