Austin, TX (PRWEB) March 25, 2015
Shweiki Media is excited to announce that theyve teamed up yet again with Stephan Spencerco-author of The Art of SEOto present a webinar on effective keyword research tools for search engine optimization purposes.
Search Engine Optimization (SEO) is an important marketing strategy that helps make a website more popular by increasing its visibility within a search engines results. Mastering the use of keyword research, creating content around those keywords, and generating authority on Google by receiving clicks on ones link will help lead to a successful website. Fortunately, there are helpful tools that make keyword research for SEO purposes much easier.
Googles Keyword Planner is the perfect tool to use to get data about Google searches, since it comes directly from Google. Only a Google AdWords account is needed to use this site, which pulls keyword suggestions from a website, can save keyword portfolios, and allows one to segment keyword results by country, date range, historical trends etc, and can save keyword portfolios. (Some similar tools are Keyword Discovery, Google Trends , and Hitwise.)
Many other tools are helpful for keyword research and competitive intelligence as well. Being competitive in the keyword department is crucial, since anyone who is outranking one for their choice keywords is the competition. These websites help give insight on what the competition is doing and how theyre performing:
Searchmetrics.com can be filtered to show data in various ways and gives one the capability to see fresh data thats updated weekly (organic visibility) or more in-depth data (long tail). It can also be used to input the competitions URL and get a list of keywords that they are ranking and getting traffic for. It also shows the traffic index, how much traffic a keyword is driving to the website, the search volume, and the popularity of a keyword.
SEMrush.com works similarly to Searchmetrics.com. It provides the ranking, search and traffic volume, historical trends for the last 12 months and more information for the keywords linked to the URL. It also shows the number of results returned for a certain keyword and allows one to export data to Excel and order custom reports.
Some similar tools are Keywordspy.com, iSpionage.com, and Spyfu.com.
Click here to watch the webinar now!
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
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