The Vast Opportunity Of Audience-Based Search Marketing
Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system …
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Playbook: How Content Marketing Solves A Real Problem for Real Estate
Real estate is a commodity industry. For that matter, so are most professional services businesses from financial planners to lawyers to accountants. Yes, some are fundamentally better than others at what they do and may serve different niche markets.
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