Austin, Texas (PRWEB)
June 24, 2015
The Zebra, the countrys most comprehensive online auto insurance comparison platform, has just hired John Federico, former VP of marketing at Monster.com, in the same role. Federico comes to The Zebra with more than a dozen years of experience in both digital and traditional marketing; at Monster.com, the second-largest job search website in the US and the largest job search website in the world, Federico lead the global integrated marketing strategy for the company. He also created, built and led an online marketing team from the ground up.
Weve grown our business substantially over the past 12 months, and plan to invest heavily in customer acquisition through the second half of 2015, says CEO Adam Lyons. John was instrumental in Monster.coms success driving growth of their jobs marketplace, and we have plans to do the same with our insurance marketplace.
John joins the current executive team which includes Imad Ahmed, former VP of Sales at Bankrate, Meetesh Karia, former CTO of Thinktiv, and co-founder & COO Joshua Dziabiak, former CEO of ShowClix.
Federico says the opportunity to establish and encourage a team is part of what drew him to The Zebra. Also contributing to his decision was the size and nature of the auto insurance industry: Its impossible to resist the chance to disrupt such an old-school, antiquated business, Federico says. Monster.com was a disruptor of the job classifieds, and The Zebra is disrupting car insurance and trying to change the way things are done by empowering consumers.
In his role as VP of marketing at The Zebra, Federico will focus on increased customer acquisition efforts by adding & expanding the company’s various marketing channels. I cant wait to expand our efforts and the team and help build the company, Federico says.
About The Zebra
The Zebra is a licensed digital insurance agency boasting the most comprehensive real-time car insurance comparison platform in the country. The Zebra brings simplicity to car insurance shopping through its innovative comparison platform, which compares rates from more than 200 companies. Users of The Zebra can compare car insurance in real-time, and watch as their rates adjust based on factors like driving history or coverage levels. By doing this, The Zebra is pulling back the veil on auto insurance shopping, giving customers the power to find the best rate and coverage for their needs in seconds.
To learn more about The Zebra, please contact Jaime Netzer, spokesperson: jnetzer(at)thezebra(dot)com, 888-255-4364 x 419.