There Is No 'One Size Fits All' For Content Marketing

There Is No 'One Size Fits All' For Content Marketing
Here's the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. I know, for many of you out there, this doesn't sound right and you might be preparing to personally slaughter me. But before …
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'Kids Can Smell Fake': 5 Insights From Marketing Pros at the Massive Summit
The room was buzzing on Friday with talk of data mining, viral campaigns and brand trust at Variety's Massive Entertainment Marketing Summit, which brought together, at the Beverly Hills Four Seasons, industry experts to weigh in the challenges and …
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5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social …
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