There Is No 'Online' and 'Offline' Marketing Anymore

There Is No 'Online' and 'Offline' Marketing Anymore
It's difficult to coordinate marketing campaigns across the ever-growing plethora of social sites, let alone between an online campaign and offline one. But with the now, essentially permanent, access to the Internet through smartphones, thinking that …
Read more on Social Times (blog)

3 Key Trends That Are Transforming Local Online Marketing
smalltown Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic. SMBs are being forced to …
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How to Bridge the Gap Between Online and Offline Marketing
There is no brick-and-mortar. There is no ecommerce. Integrated campaigns have been on the rise in recent years and while some businesses may identify as online or offline, when it comes to marketing, it's likely their methods run cross-platform. The …
Read more on Mashable

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