These Things Are Not Content Marketing

These Things Are Not Content Marketing
Everybody says they're using content marketing. Last fall, Content Marketing Institute and Marketing Profs put out their annual survey on content marketing. One of the key statistics from it is that 93 percent of B2B companies use content marketing …
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B2B buyers want online content
Content marketing comes with many benefits – it can draw more traffic to your site, boost your search rankings, as well as increase customer engagement and retention. However, some businesses, especially in the B2B sector, believe online content is not …
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