New York, NY (PRWEB) September 25, 2013
ThingLink, the Helsinki-New York based leader in interactive images, and Discovery Communications, the world’s #1 nonfiction media, today announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.
To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink in the Flite platform. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flites ad server platform.
Whether used to power ad units, editorial content, or social media campaigns, ThingLink interactive images deliver more meaningful engagement with improved metrics and lower cost, said CEO Ulla Engestr