(PRWEB) March 19, 2013
Important new search engine optimization (SEO) trends are ever-evolving. Although Google is cagy with direct statements, throughout 2012 and continuing now in 2013, they mention quality content as central to higher page ranking. Gone are the days when link building was the only ingredient to successful page rankings. Reaching out to the community to understand their interests, likes, and dislikes are key to quality content. New, relevant, and unique content is critical to any audience. First and foremost, the reader should be at the heart of a new content-centric search ranking strategy. High quality content drives high quality traffic, which in turn leads to new customers. Content, more than ever, is critical to a successful SEO strategy.
Companies cannot simply build a site and expect traffic they must drive it. And, after a company drives traffic converting that traffic into actual customers is critical to success. Keeping up and implementing current SEO trends helps build traffic and can ultimately benefit a companys bottom line. When handled correctly and appropriately, the return on investment (ROI) on SEO can be measurable and significant.
Social Media is another element that has joined the list of new SEO trends. Facebook and Twitter are well known, but your new best friend should be Google Plus. When it comes to optimizing a companys website for search engines, Google Plus and SEO go hand in hand. It has been confirmed that Google looks closely at Google Plus, among others, for social signals when determining page rank.
Its easy to get started on Google Plus by finding and connecting with the experts like +Jesse Wojdylo, +Mark Traphagen, +Max Minzer, and +Rand Wilson. Begin to communicate with the engagers by commenting on and sharing their posts. By integrating into social communities your company will learn, grow and may even become an expert. Google has confirmed that they look at social media signals when ranking content. The balance between in-bound links (those coming to a site from other sites) and social media signals is now trending more and more toward social media.
Google Authorship is the newest, and probably the biggest SEO trend. Bryan Carter, President/Owner of ThinkWEBSTORE.com says, Weve all seen faces showing up in our Google search results. That personal touch is coming from Google Authorship. Basically, Google has encouraged people to associate themselves with the great content they produce. Currently, the SEO benefits to Google Authorship are limited, but they are growing. Your photo appears next to the companys search result. This encourages customers to click that companys link over the competition. Also, customers can click an authors image to see more about the author, more of their content, and even follow them on Google Plus. The next big trend from Google Authorship will be Author Rank, while not here yet, its definitely something to anticipate.
The final piece to that elusive quality page traffic is technical SEO. A great place to start is Googles own guide to SEO available as a pdf by searching, guide to seo. There are also some very good, free tools like the WordPress SEO plugin by Yoast, as well as some exceptional paid tools like the SEOmoz tool to help with technical SEO. There are some very knowledgeable people on Google Plus who are happy to answer questions.