This Is My Brand: Agile Brand Engineering Fundamentals

This Is My Brand: Agile Brand Engineering Fundamentals
Event on 2014-12-18 09:00:00
THE PROBLEMAccording to Forbes Magazine, 8 out of 10 businesses fail.  The 5 reasons why they fail are because small businesses are not in touch with customers through deep dialogue, no real differentiation in the market, failure to communicate value propositions in a clear, concise and compelling fashion, a breakdown of leadership at the top of the organization and an inability to nail a profitable business model with proven revenue streams.  These problems are not unique to any one particular industry.  In fact, these problems are dramatically affecting every industry, causing businesses with very bright futures to fail, not reaching their full potential. THE SOLUTIONThis Is My Brand: Agile Brand Engineering Fundamentals, is a class that teaches startups, small business owners, executives and business professionals the core fundamentals, processes, tools, techniques and business practices that are needed to help small businesses succeed. WHAT YOU’LL LEARNIn this class, you will learn the the 5 core pillars to structuring, executing, maintaining and growing a business that is profitable and has longevity. The 5 pillars that will be covered are: 

  • Product
  • People
  • Processes
  • Paper (financial structure and mechanics)
  • Position

 Utilizing the business model canvas and real world case studies of Fortune 100 & 500 companies, you will learn how to engineer a brand with a model that is agile enough to thrive in virtually any environment.  You will also learn: 

  • Common pitfalls of startups and established businesses.
  • Social Media Fundamentals
  • The power of Google Analytics and SEO
  • Content Creation Fundamentals
  • Brand Monitoring
  • Inbound Marketing Fundamentals
  • And so much more.

 CLASS SCHEDULEThe course consists of 1 class that lasts 5 hours.  However, we realize that each person has a different schedule with different demands.  So we are providing 1 morning class and 1 evening class each day of the workshop series, beginning on Monday December 15, 2014 and ending on Saturday December 20, 2014 to make scheduling your attendance more convenient.  To ensure that everyone has the best learning experience possible, we have also limited each class size to 30 people so seating is very limited. REFRESHMENTSWe understand that when sitting through a lengthy workshop, you can get hungry and thirsty.  So we are serving lunch for the day classes and dinner for the evening classes, coffee, tea, water and soft drinks  as well as snacks throughout each class at no extra cost.  THE BONUSESWe believe in giving back in any and every way that we can.  So when you purchase (and attend) This Is My Brand, you will receive a few bonuses to say thank you and to help you as you embark on your journey to becoming a successful entrepreneur. Bonuses include: 

  • Free Brand Consultation with our Agile Brand Engineering team.
  • Course Workbook
  • Agile Brand Engineering Toolkit

 THE CONTESTWhen you purchase a ticket and attend the class, you will be entered into a drawing to win 1 of 4 prizes: 

  • Grand Prize: Apple iPad Air 2
  • 1st Prize: Beats by Dr. Dre Solo2 Wireless Headphones
  • 2nd Prize: 5 people will receive a Best Buy Gift Card
  • 3rd Prize: 10 people will receive a iTunes Gift Card

 The winners will be notified via email and by phone call on Monday December 22, 2014 to retrieve their prize. Only people who purchase and attend the class will be entered to win one of the prizes.  All Applicants must be at least 18 years of age and a United States Citizen. 


It is with great pleasure, that I announce the official opening of Micaelea Kane, LLC. With the guidance of Alyster25 and the training from their Agile Brand Engineering Program, my first business is moving from a concept to an actual live business in a matter of weeks. Micaelea Kane, LLC is committed to the agile brand engineering processes and procedures, having already seen the proof in the pudding and how quickly my business was able to go from concept to reality, I am deeply confident in the potential for true lasting growth.

Micaelea L. Kindel: Founder & CEO, Micaelea Kane, LLC.




NOTE: All ticket sales will end Wednesday, December 17, 2014.  Tickets will NOT be sold at the door. 

If you have any questions, please email us at

at University Inn Austin North
7800 North Interstate Highway 35
Austin, United States

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