Thought Leaders Summit: Multi-Channel Marketing Collaboration Postal Customer Council Event

Thought Leaders Summit: Multi-Channel Marketing Collaboration Postal Customer Council Event
Event on 2013-04-24 08:00:00

Meet marketing industry experts – gain insights into how you can jump start your marketing strategies.  Attending this event will give you access to innovation, ideas, and resources….whether you want to learn more about direct mail, online, mobile marketing or social media, printing and design options!  

Innovative technologies can help expand your concept of community, strengthen your relationships with existing customers, and introduce you to new customers and opportunities.

The Greater Boston Postal Customer Council, Southeastern Massachusetts Postal Customer Council, and the Central Mass. Postal Customer Council will be hosting a summit for thought leaders from public relations, social media, technology, and direct mail to share information on innovative marketing strategies.

Who should attend? If you're a small, medium or large business, this is the event to learn more about what is new, innovative and effective in multi-channel marketing! Be inspired by industry leaders and people like you who have implemented innovations and have been successful! Get ideas that can applied to your marketing strategies. Meet and network with peers.

The event is a gathering subject-matter experts from public relations, content creators, technology professionals, social media and other mailing industry leaders in a new collaborative approach to marketing – exploring multi-channel marketing opportunities. As technology continues to evolve and change the way the world communicates, it’s more important than ever to diversify marketing strategies.

Leo Raymond, Vice President, Postal and Member Relations, will be your guide through a day of conversation, networking, and exploring the possibilities to expand your marketing reach.

Event ticket cost of .00 includes interactive information sessions, opportunity to hear from subject-matter marketing experts about the latest technologies and multi-channel marketing strategies, continental breakfast, lunch, tour of the JFK Museum and Library, and parking.

Note: no tickets will be sold at the event/day of event.

Limited number of sponsorship opportunities available.

Corporate Sponsorship for 0.00 provides you with the opportunity to share information about your company or business.  Corporate Sponsorship information tables will be in the main room at the John F. Kennedy Presidential Library and Museum  – at the Steven Smith Hall.  The Smith Hall, with striking maple-paneling and features a fabulous view of the Boston skyline, is where the ½ day event will take place.  All speakers and activities will be in the same room – Smith Hall & will allow for maximum interest from attendees and program participants.   Your name and corporate name/logo will be included in the day-of-event program, and during opening and closing presentation of the event (slideshow).  This will provide you with a fabulous opportunity to meet and greet customers and network – and support the mission and ideals of the Postal Customer Council Program.  To increase the day-of-the-event table visits and conversation, all attendees will receive “passport” cards to invite customers to visit information tables, and have their “passport” card stamped. Each Corporate Sponsorship will include a day of event ticket – for all sessions, continental breakfast, and lunch, and complimentary tour of the John F. Kennedy Museum & Library and free parking. Please contact Natalie Fitzpatrick with any questions: natalie.r.fitzpatrick@usps.gov

*Coffee/Refreshment Sponsorship for 0.00 – You are invited to support the mission and ideals of the Postal Customer Council…considering being a Coffee/Refreshment Sponsor.  Your name/corporate name/logo will be included in the day-of-event program, and will be featured during opening presentation of the event (slideshow). Coffee/Refreshment tables will be placed in the main room at the John F. Kennedy Presidential Library and Museum at the Steven Smith Hall.  The Smith Hall, with striking maple-paneling and features a fabulous view of the Boston skyline, is where the ½ day event will take place.  All speakers and activities will be in the same room – Smith Hall.    Your name and corporate name/logo will be included in the day-of-event program, and during opening presentation of the event (slideshow).  Please contact Natalie Fitzpatrick with any questions: natalie.r.fitzpatrick@usps.gov  *Please note: Event tickets are priced separately from the Coffee/Refreshment Sponsorship. If you are planning to attend, please also register an individual attendee.

Leo Raymond Vice President-Postal & Member Relations, The Association of Marketing Service Providers will be your guide for this exciting event!

Speakers slated to participate include

  • Mariah Hunt, Senior Production Manager at Digitas LLC
  • Karen McCormick, President and Founder of Fulfillment Express
  • Nancy Harhut, Chief Creative Officer, Wilde Agency
  • Neal Boornazian, Agency President, Wilde Agency

Session title:  "What’s Your Favorite Color?: 5 Scientific Secrets that Motivate Behavior — in Any Channel” presented by Nancy Harhut and Neal Boornazian

Description: Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have. But what’s great for marketers is that science has also shown these responses can be triggered or prompted. Discover which techniques you can easily embed in your marketing communications NOW to increase your open, read and response rates. Session includes examples from direct mail, email, social and digital. Key Takeaways: • Understand how people make decisions and why it’s critically important to us as marketers  • Discover scientifically-proven principles that prompt automatic action • See the critical importance of cognitive fluency in multichannel communications • Learn to harness the surprising power of the Consistency Principle

Speakers Biographies   

Neal Boornazian As President of Wilde Agency, Neal is responsible for the group’s strategic vision, continued growth (100%+ in the last 36 months) and ultimate success. He assumed the role in 2009, and immediately began to reshape, reposition and reenergize the agency, increasing both its profitability and industry profile, and propelling it into the top 35 direct marketing firms nationwide according to DM News. At Wilde Agency, a direct and digital marketing agency, their team is pioneering the blend of direct marketing best practices with the science of human behavior to provide a unique advantage to clients such as UnitedHealthcare, Bank of America/Merrill Lynch, Eaton Vance, Hewlett Packard, Nationwide Insurance, The Boston Globe, T. Rowe Price and Morgan Stanley Wealth Management. Additionally, Neal sits on the executive committee of Wilde Agency’s parent company, Universal Wilde, helping to shape the future of the 500+ person Marketing Service Provider, as well as the key strategic role the agency plays in that growth.

Nancy Harhut is the Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with direct and digital marketing best practices in order to get people to act. Prior to Wilde, Harhut held senior creative management positions with Hill Holliday, Mullen and Bronner (now Digitas). She and her teams have won over 150 awards for direct marketing effectiveness, for clients such as AT&T, GM, IBM, Sheraton, House of Seagram, TripAdvisor, Dell, Bank of America, Liberty Mutual Insurance and Reebok. A frequent speaker at industry conferences, Harhut’s been recognized as the Direct Marketer of the Year by NEDMA and an Andi Emerson Award recipient by the Caples Board.

Mariah Hunt is an industry veteran and Senior Production Manager at Digitas LLC. She is also Vice President, Educational Strategy for the New England Direct Marketing Association. A print production, data processing and lettershop expert, Mariah has helped many clients realize cost efficiencies in the data processing, print and lettershop areas. She is considered a postal expert by her peers. During her career, Mariah has worked with such top name clients as:  Monster.com, Crabtree & Evelyn, Toys R US, Shaw’s, Intersystems, AT&T, FedEx, and Metlife. Mariah has won many awards including 1 Gold, and 1 Silver Award for Creative Excellence from NEDMA. 

Karen McCormick is the President and Founder of Fulfillment Express Karen McCormick is the President and Founder of Fulfillment Express in Waltham, MA.  For over twenty-five years, Karen has led Fulfillment Express in providing direct mail and fulfillment services to both profit and nonprofit clients. She has served as a past chair for both the Greater Boston Postal Customer Council and the New England Chapter of Mailing and Fulfillment Service.  Karen still serves on the executive boards of both organizations. Karen worked at Epsilon Data Management prior to starting her business in Waltham, MA.  For over twenty-five years, Karen has led Fulfillment Express in providing direct mail and fulfillment services to both profit and nonprofit clients. She has served as a past chair for both the Greater Boston Postal Customer Council and the New England Chapter of Mailing and Fulfillment Service.  Karen still serves on the executive boards of both organizations. Karen worked at Epsilon Data Management prior to starting her business.  

 

Michael Quinlin is executive director of the Commonwealth Marketing Office at the Massachusetts Marketing Partnership.  This state initiative brings together government agencies, universities, businesses and tourism entities to accentuate the positive features of Massachusetts across various marketing platforms, including digital networks. Part of the Executive Office of Housing and Economic Development, the Partnership works year round to brand Massachusetts as an ideal place to start or grow a business, and to live, work, study or visit.  It operates under the motto, Massachusetts – It’s All Here.  

Leo Raymond is Vice President of Postal and Member Relations for the Association of Marketing Service Providers, based in Alexandria, Virginia. He was formerly the association’s Director of Postal Affairs and served as Interim President from August to November 2008. His duties include support for MFSA members nationwide regarding general postal questions, mailing problems, classification and deficiency cases, and related government issues, and support for MFSA’s educational and chapter-based programs.   Leo came to MFSA in March 2003 upon his retirement from a career with the US Postal Service that spanned over 35 years. He joined the Postal Service in 1966 as a temporary clerk and progressed through a variety of craft and management positions before coming to USPS Headquarters as a Mail Classification Specialist in 1985. His responsibilities there over the ensuing twelve years included administrative rulings and appeals, support for rate and classification filings, and management of the Domestic Mail Manual. He led the 1992 revision of the DMM whose basic design and composition remains in use today. After 1997, he served as Manager, Resources, and Manager, Process and Integration, for the Sales group and its predecessor; he moved to Product Management in 2002.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

at John F. Kennedy Presidential Library & Museum
Columbia Point
Boston, United States

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