Three changes that make linking your content to conversions easier
Firstly, it's easier to measure content marketing solely using engagement metrics. There are a litany of tried-and-tested metrics available, including: pageview counts, unique visitor counts, followers, shares, comments counts, time spent on page …
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4 Ways to Evolve Your Content Marketing Strategy
Running a good blog or content marketing strategy probably isn't as hard as running a kingdom. Figuring out what your readers actually want from you can be done through surveys, monitoring website analytics and several other easily available tools.
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