Three Essential Stats for Marketing to Women

Three Essential Stats for Marketing to Women
These and other government, civic and not-for-profit organizations provide an important and often overlooked source of demographic information for marketers. The stats they provide can serve as a meaningful anchor in a sea of fast-moving marketing trends.
Read more on Forbes

Amy Poehler Outtakes Are Marketing Gold for Old Navy
TV might be in a death spiral, but film is not dead. That was the statement from Old Navy's global CMO Ivan Wicksteed during his presentation on expanding the retailer's marketing through digital content at Ad Age's Digital Conference San Francisco.

Before You Leave #INBOUND14, Here's Every Other Marketing Tech Startup in
Ostensibly, Inbound 2014 and FutureM are in Boston because of HubSpot, but this map shows a few dozen reasons why one of the world's largest marketing technology conferences would still be here, even if the orange sprocket had never (gasp) raised its …
Read more on BostInno (blog)

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