Three Killer Strategies For Creating Content That Gets Noticed

Three Killer Strategies For Creating Content That Gets Noticed
While content marketing is not a new phenomenon, it's a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your …
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Go Deep: Why Content Marketers Need to Understand Their Audiences Much
Content marketers often pay lip service to the need to understand their customers in order to create great content. And, increasingly, many of them don't just talk the talk, they also try to walk the walk by creating customer personas. Usually taking …
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4 common pitfalls startups make with content marketing
With all the hype surrounding content marketing, many startups start a blog or play around on social media without a clear plan. The results are disappointing. They're doing all the right things, and getting little in return — or at least that's what …
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