Three 'Light Bulb Moments' to Illuminate Social Marketing Success

Three 'Light Bulb Moments' to Illuminate Social Marketing Success
Though it may feel as if social media marketing has been around for a while, it's important to remember that it's just picking-up steam and there will be continued growth and disruption in how consumers use social platforms. Growth and disruption came …
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Marketing, Data Integrity & Social Media Coordinator
This dynamic and cutting-edge position is responsible for optimizing title information for Cool Springs, Voyageur, Motorbooks, and Zenith imprints in company systems and online. This integral Marketing professional coordinates social media and online …
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How to measure the value of social media marketing
There are many ways to measure a company's return on investment in social media, and often effective methods depend on how small-business owners are using social media and for what purpose. The “amplification model,” also known as the purchase …
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