Three principles for marketing in the age of cognitive computing

Three principles for marketing in the age of cognitive computing
It's my impression that communications and marketing teams are undergoing a significant transformation, and should draw inspiration from transitions taking place in the realm of computer science. Specifically, the shift to cognitive computing. Most …
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Bizness Apps Launches DIY Website Builder, Looks To Become A Full-Service
Once upon a time, if you wanted your own website, you either had to speak fluent Internet, or write a large check to someone who did. However, thanks to the laundry list of companies and services that have sprouted over the last five years — like …
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Infographic: Digital Nightmares
But not all marketers are confident in their marketing prowess. According to the survey, only 40% of respondents say their company's marketing is effective. This lack of confidence is especially prevalent when it comes to digital marketing. Less than …
Read more on Direct Marketing News

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