Three real-time marketing case studies from Southeast Asia | Econsultancy

Three real-time marketing case studies from Southeast Asia | Econsultancy
Today's 'always-on' customers have new real-time expectations, so real-time marketing has never been more necessary. Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional …
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The Adweek Creative 100: America's Most Inventive Talent in Marketing, Media
Creativity in business is no longer a luxury, if it ever was. The era of hammering consumers into submission through volume and frequency is largely over. In its place is the surging value of the creative idea—the need, more critical than ever, to …
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Pro pranksters perfect viral marketing – Automotive News
At least that's what the pranksters at ad agency Thinkmodo wanted you to believe in a recent stunt. Car Lister's CEO enlisted the New York viral-marketing agency to pull off a stunt to bring more visibility to the site, which allows dealerships and …
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