Thursday, April 30th IAA NY Chapter Global Marketing Summit – Live from the TimeWarner Center

New York, NY (PRWEB) April 29, 2015

The New York Chapter of the International Advertising Association (IAA) is partnering with Bloomberg Media to present the 11th Annual Global Marketing Summit LIVE via the Internet. The Summit, titled “Marketing in the Age of Engagement” will feature industry leaders from brands including Goldman Sachs, Unilever, MetLife, and Starcom Mediavest Group, among others. Watch it live at

Thursday, April 30th, 2015

9:00am – 2:30pm

Summit Agenda

9:00 AM:

Opening Remarks from IAA New York Chapter President

Starcom USA, Tom Brookbanks, SVP, Director

9:30 AM Morning Keynote:

Interviewer: Bloomberg Media, Carol Massar, Radio / TV Anchor

Avis Budget Group, Jeannine Haas, CMO

10:35 AM :

Panel 1: The (New) Rules of Engagement


Goldman Sachs, Amanda Rubin, Global Co-Head, Brand and Content Strategy

Unilever,Babs Rangaiah, Vice President Global Media Innovation & Ventures

Ikon 3, Cas Stillwell, Analytics & Ad Tech Director

Code & Theory, Steve Bauer, Managing Partner

Moderator: Financial Times, Gary Silverman, National Editor & US Deputy Managing Editor

11:55 AM :

Panel 2: The Power Tools of the Trade


Moat, Jonah Goodhart, CEO

MetLife, Amir Weiss, SVP, Global Digital Marketing

CNN Money and CNN Politics, Ed O’Keefe, VP

Chartbeat, Tony Haile, CEO

Moderator: Starcom MediaVest Group, Steve Simpson, Global Strategy and Analytics

12:45 PM :

Panel 3: Zone In: International Influence and Impact


Samsung, Jay Altschuler, VP of Media & Sponsorships

FXCM, Michael Buzzeo, Head of International Marketing

Oban Digital, Greig Holbrook, Managing Director

Pernod Ricard Wine & Spirits, Tim Murphy, Vice President Digital & Media

Moderator: Washington Post, Emilio Garcia-Ruiz,Managing Editor

Watch it live at

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