Today’s Consumer Expectations — What You NEED To Know To Grow Your Business (North Jersey)
Event on 2015-05-06 09:30:00
The 61st NJ Downtown Institute for Spring 2015 is your opportunity to get up-to-speed on making the most out of your number one asset that you control – your customer experience – to build your business, organization or district. This action-packed half-day is designed mainly for business owners and operators, however business district management organizations, chambers and other municipal, county and regional leaders can gain great insights for themselves, their clients, and stakeholders.
Ask yourself: What percentage of your customer base is fully engaged right now?
This is a critical question that every business, regardless of size, must know TODAY because there is a direct cause and effect between engagement and sales growth. This is the future of business communication and small businesses are better positioned to deliver high engagement than those big box stores or major brands that you ‘think’ you’re competing with.
FACT: Businesses that engage both their employees and their customers gain a 240% boost in performance-related business outcomes. These companies understand the essential role of human nature in driving performance, especially in those critical moments when engaged employees and engaged customers interact.
We’re going to show you the simple 1-2-3’s of how to do this. You don’t have time or man power to study analytics, so we’re going to show you exactly how to create engagement using simple and easy to implement strategies and tactics that are right in your wheel house.
APA 2.75 CM Credits (Pending)
8:30am – 9:30am — Registration
9:30am – 9:45am — Welcome and Introduction
9:45am – 11:15am — Know Today's Consumers: What They Are Thinking, Doing, and Saying – And How It Impacts Your Business
11:15am – 12:00pm — Measuring and Managing Customer Engagement to Create Lasting Loyalty
12:00pm – 12:30pm — Do it Today: Low-Hanging Fruit to Organic Sales Growth
Know Today's Consumers: What They Are Thinking, Doing, and Saying – And How It Impacts Your Business
American businesses are among the best run in the world but leaders of companies at all levels (Main Street to Wall Street) still haven't mastered organic growth. You don't need to cut prices or pay more in advertising to get more new business and grow sales. You accomplish growth by creating many more fully engaged customers – "true believers" in your business. You'll achieve high-quality growth by getting a lot more business out of your existing customers. This concept is so simple once you see what's right in front of you. Because once you see it, you can change, grow and leverage it.
Measuring and Managing Customer Engagement to Create Lasting Loyalty
We all have stories of how a failed business transaction made us feel, and those feelings are never good. How many times have you walked away shaking your head thinking, "They just don't get it."? Every action, reaction, interaction and transaction your business has is an opportunity for organic growth when you know exactly how to connect with your customers in a way that makes them feel like they matter to you.Money can't buy the emotional relationship that creates a fully engaged customer. It's earned. Let's put some numbers to this: Businesses that engage both their employees and their customers gain a 240% boost in performance related business outcomes (think customer service). These companies understand the essential role of human nature in driving performance – especially in those critical moments when engaged employees and engaged customers interact. We'll explore how to change the dynamic at the employee level and how this interfaces with the customer. Remember, your employees are your brand managers. Let's get them properly trained in the soft skills that connects them with your customers.
Do it Today: Low-Hanging Fruit to Organic Sales Growth
Now that we're exceptional with our customers, we can focus on their lifetime value to our business. And it's not just about how many times they come back and transact with us. It's much bigger than that! When customers are over the moon about you, they will gush to anyone standing still long enough to listen. Your raving fans organically want to tell more people about how you treated them because they feel so good. We're going to educate you on how to educate your customers so that they take the essential action of spreading the word online in the social networks, on business review websites, and with testimonials. These are the strategies and tactics that smart businesses are taking in 2015.
Pamela Herrman is a customer acquisition & retention expert devoted to helping companies create an exceptional customer experience and then leverage their reputation online to drive more traffic and increase sales & profits. With over 25 years as an entrepreneur, inventor, social media expert, and best-selling author, she melds consumer behavior, business best practices and Internet marketing together into one perfectly packed stick of dy-no-mite!
From South Jersey? Register for this workshop in Maple Shade, here!
(NOTE: Promotional Partners will receive a special code for discounted registrations, as will Designated and Selected Main Street New Jersey Programs.)
at Montclair Public Library
50 S Fullerton Avenue
Montclair, United States