Portage, MI (PRWEB) February 12, 2014
Tom Repp, an owner of Market Pipeline, connected with Jared Fabac, the author of The Industrial (Marketing) Revolution for an interview. Fabacs book has stirred much controversy in the industrial market. Fabac maintains industrial buyers now shop and source without going to trade shows, consuming marketing messages and without sales help. They just go to Google to find the information they need and by the time they raise their hands for a sales person they are 60%-70% through the purchase cycle. An industrial company must greet the buyer on the web with the content they need.
Fabac maintains the savvy industrial marketer must adapt to market realities now and has no tolerance for waiting. Fabac says, industrial marketers must deploy helpful content to position themselves as industry and thought leaders and not wait for their competitors.
Tom Repps interview with Fabac provides additional insights into what it takes to deploy a successful web strategy. Repp explores the reluctance of industrial marketers to adapt content or inbound marketing when all the evidence suggests it is an ideal channel to market for quality, sustainable lead generation. Repp also explores, with Fabac, the biggest challenges industrial marketers face when it comes to content marketing.
“The time is now for industrial & B2B marketers to understand what must be done to remain competitive. In 5 years, it will be too late.” – Jarad Fabac, the Industrial (Marketing) Revolution
Click here to read the entire interview: http://industrialmarketer.marketpipeline.com/blog/2014/01/industrial-marketing-revolution-interview-author-jared-fabac-about-content-marketing-in.
For more information about industrial content marketing, Market Pipeline has published A Beginners Guide to Industrial Content Marketing at http://hubspot.marketpipeline.com/inbound-marketing-for-the-industrial-market.
About Market Pipeline
Market Pipeline, located in Portage, Michigan is a web development, SEO and web marketing company focused on helping B2B manufacturing and industrial suppliers unravel the complex world of web marketing. Market Pipeline was founded by Tom Repp and David Shires in 2006 with a unique focus on the industrial market place. Need more information? Go to: http://www.marketpipeline.com.
About Jared Fabac and IdeaBright Digital Marketing
Jared R. Fabac, born and raised in the industrial community of Erie, Pennsylvania, is an industrial marketing expert and has been featured in business journals such as MBA Magazine and Inside Business. He is certified as a business consultant through the Small Business Administration and holds numerous other industry certifications. Referred to by a Fortune 100 manufacturer as the top marketing guru in the field today for his ability to visualize market opportunities in the industrial sector. He is a partner in the leading digital marketing agency Idea Bright Marketing (http://www.ideabrightmarketing.com ) and currently lives in Virginia. Proceeds from the book purchase go to benefit the Juvenile Diabetes Research Foundation.