Top Down Marketing for Business Owners

Top Down Marketing for Business Owners
Event on 2015-01-10 10:00:00


You Own the Business, So You Own the Marketing.

Any company's marketing would be more successful if the key individuals at the top (e.g. the small business CEO) who are not marketing experts could understand how to digital marketing ideas can fulfill their own business goals. Then, they can ensure their marketing professionals are doing the right stuff, not just some stuff, and their investment is well spent. This workshop was designed for small business owners who are looking to get the most of out of their marketing efforts for 2015. We understand that your busy running your business and so you have to delegate the marketing to someone on your team. This class is designed to help you as the business owner with the decision-making process for marketing your brand, at the owner level. 




Don't send your marketing person; bring yourself

Each class is 90 minutes and covers various topics about online marketing that is important to you and your business.

  • Designed For Small Business Owners, Not Marketing Specialists

  • Light on Geekspeak – Easy to Understand lingo

  • Small Class Size (10 Person Max)

  • Interactive and Fun


Daniel DiGrizis a digital strategist and remote CMO for various companies. He is author of All Marketing is Dead and The Blogging Playbook for Small Businesses. In addition to teaching courses in marketing for laypeople and business owners, Daniel owns MadPipe, which provides marketing consulting to small businesses


  • Match Marketing Choices to Business Goals for Higher ROI

  • Get a More Effective Company Website

  • Market the Way People Actually Buy

  • Separate Obsolete SEO from What Works

  • Embrace Rather than Dodge Social Media

  • Get More from E-mail and Online Ads

9 Week Agenda
Week 1 – Website Best Practices – Understanding UI/UX
Week 2 – Understanding Web Traffic
Week 3 – Search Engine Optimization
Week 4 – Social Media Marketing Part 1
Week 5 – Social Media Marketing Part 2
Week 6 – Email Marketing
Week 7 – Online Advertising – PPC Campaigns
Week 8 – Advanced Web Analytics

Key Takeaways From Each Session
– Why is this important to your business
– How to delegate task to others
– Choosing the right vendor to help
– How to calculate return on investment for marketing tactics
– Much More



Where can I contact the organizer with any questions?

Email All your questions to


Is my registration/ticket transferrable?

Registration is not transferrable once the session have started.


What is the refund policy?

Do to limited space, all sales are final.

at WeWork Park South
401 Park Ave S 8th Floor
New York, United States

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