Top four marketing mistakes that most B2Bs make

Top four marketing mistakes that most B2Bs make
This is when content like a web page is designed to appeal to two markets and success is tracked. Perhaps a colour is changed on the 'buy' button or the images used on the page are different. Analyse which performs better with your target market. A …

Warning over 'copycat' passport renewal websites
People can easily be fooled, these websites work by charging a fee for forwarding consumers' details onto the correct authority, or for processing the application by posting you the information for you to apply directly. Consumers need to be aware that …
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Barneys New York raises e-commerce ante with site relaunches
Find. Shop.” Barneys executives say its new web sites — for its full-price business, its off-price Barneys Warehouse site, and its The Window editorial website featuring magazine-style articles and photo layouts — are game-changers that …
Read more on Fortune

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