Annapolis, MD (PRWEB) July 10, 2013
With over 5 billion mobile devices in use today, a law firm web site without a mobile-ready extension is missing out on a key demographic – potential clients that predominantly use their mobile devices for internet access.
A recent independent study found that over 40 percent of consumers reported that they would go to a competitors site after a bad mobile experience. The leading cause of these bad mobile experiences occur when a prospective client visits a website from his mobile device, but a mobile-optimized version of the site is not available.
Full-version sites run into a host of problems when accessed on mobile platforms, including: improper alignment of content, increased load time or request timeouts, reduced functionality of interactive features, improper zoom that makes a site useless to the consumer, and many more.
With the growing popularity of smartphones and tablets, more and more users are using mobile devices as their primary means of surfing the web. Despite this fact, many firms are passing up a great opportunity to utilize mobile marketing techniques and strategies. All it takes is a mobile-friendly extension of the firms existing webpage, and just like that the firm is tapping into the ever-growing number of mobile searchers.
The benefits of having a mobile-ready site are numerous. For one, the portability and accessibility of these devices is creating a generation of people who never let their cell phone get too far out of reach. If a firms site is available to these gadget surfers, it is a great resource to boost the firms online presence. Second, nearly all of these devices have search capabilities through the big-name search engines (Google, Yahoo, Bing). If a firms site cannot be found on a mobile search, that is an entire market segment that is blind to the firms existence. Finally, location-based results are hugely important to web users on-the-go. A mobile site will be setup to provide relevant data such as phone number and address to people looking specifically for the services that the firm offer, within the targeted area.
In conclusion, a mobile-ready site is an integral part of any firms online presence in todays on-the-go world. For more information on website development, and mobile site implementation, please visit our website at: http://topsiteslaw.com/OurServices/BeSeen/Mobile.aspx.
About TopSites Law
TopSites Law is a full-service marketing agency for the legal industry, with offices in Annapolis, Maryland and Los Angeles, California. TopSites Law handles marketing, online advertising, interactive communications, public relations and website development for individual lawyers and law firms nationwide. To learn more about TopSites Law and our offerings, visit http://www.topsiteslaw.com.