Toronto-Based SEO Company Numero Uno Web Solutions Releases Comment on Study Showing Growing Impact Online Reviews Have on Purchasing Decisions

Toronto, Canada (PRWEB) July 20, 2013

Numero Uno Web Solutions (, a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing its comments on a recent study that shows the majority of on-the-go consumers dont just find local business information onlinethey also trust online reviews and comments more than ever before.

According to new research by Nielsen, 85% of consumers find local business information online, where reviews and other information is just a click away. In fact, smartphone and iPad users spend more than four hours per month on the mobile web. (Source: Nielsen, The Reviews Are In: Yelp Users Are Four-Star Consumers,–yelp-users-are-four-star-consumers.html, June 27, 2013.)

The study also found that having a presence on online review sites like Yelp can significantly help increase exposure in the brands local market. On top of that, more than half (51%) of Yelp users make their purchasing decisions after visiting the site. Further, online reviews are among the most trusted sources for information for consumers, with 70% of people finding them somewhat or completely trustworthy. (Source: Ibid.)

These numbers underscore how important online reviews are for driving traffic to a local business and why businesses, whether they have a web site or not, need to be discoverable on local web directories like Yelp, says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. It also goes to show that businesses need to monitor and control their online reputations. Just because a business doesnt have a web site doesnt mean that people arent discussing it on local review and opinion sitesand potential customers arent reading it.

While positive reviews or comments can drive traffic to a business, negative comments can drive them away; leading to lost sales, she continues. In light of this, its important for smaller businesses to make sure negative comments are dealt with in a swift and positive manner.

One of the best ways smaller businesses can enhance their online visibility and manage negative reviews, Iaboni concludes, is by using an experienced search engine optimization (SEO) and search engine management (SEM) company like Numero Uno Web Solutions.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your companys search engine optimization and online presence, visit or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

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