Toronto, Ontario (PRWEB) April 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top advanced content marketing strategies, designed to help businesses connect with a broader audience.
Content marketing efforts have evolved rapidly and are an integral part of a successful SEO [search engine optimization] campaign, and for good reason, says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. A full 90% of consumers find custom content useful, and almost 80% believe that organizations behind the content are interested in building good relationships. (Source: Hanelly, A., 5 Powerful Stats That Make Content Marketing Worth Drooling Over, Engage the Blog, July 22, 2011.)
According to Iaboni, theres more to content marketing than creating search engine-friendly strategies designed to increase online ranking. Content marketing is about brand awareness and how it relates to its customers. Successful content marketing uses objective, relevant information that connects with consumers through creative storytelling that both informs and motivates, points out Iaboni. It resonates with audiences and impacts their perception, behaviour, and attitude about the brand.
Small- and medium-sized businesses wanting to implement a content marketing campaign also need to understand that the brand message is all-encompassing, Iaboni adds. It is echoed in traditional content marketing strategies, including press releases, articles, blog posts, video presentations, tweets, and social media. At the same time, employees and customers are also a reflection of the brand.
As the strategy that tells the brands story, content marketing cannot be seen as an afterthought, according to Iaboni. A well-constructed content marketing campaign attracts visitors; making them think and behave differently. Numero Uno Web Solutions can help small- and medium-sized businesses connect with their customers through innovative content-marketing strategies.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).