Santa Monica, CA (PRWEB) February 04, 2013
Total Beauty Media Group, a leading online beauty and wellness publisher, today announced the launch of Total Beauty Shops, an e-commerce venture. With consumers spending more than 20 minutes on average researching product information on the publishers sites, the introduction of TotalBeautyShops.com allows consumers to transact while discovering the best in beauty content and reviews.
The new Total Beauty Shops channel is housed within Total Beauty Media Groups flagship property, TotalBeauty.com, which is one of the largest online destinations for peer-to-peer beauty product reviews, spanning more than 55,000 products.
The launch of Total Beauty Shops assembles several e-commerce initiatives the publisher has been prototyping over the past year. Through the Total Beauty Shops discovery experience, consumers have the opportunity to shop three core categories identified as important to the consumers purchase lifecycle.