TotallyHer Media Unveils theFashionSpot Redesign with Innovative Content Features, Ad Products, and Forums

Los Angeles, CA (PRWEB) May 17, 2013

TotallyHer Medias theFashionSpot (tFS) (, the webs largest fashion-focused community and fashion editorial site, announced today a full site relaunch that showcases high-fashion content through inventive imagery and a clean luxurious design backed by major retail brands as sponsors. Debuting a number of new features, each one conveys the authority of tFS through influential authors and industry leaders, along with sponsorships that allow advertisers to align their brands with award-winning content.

With its refreshed image-focused layout and user-friendly display of the most up-to-date trends, theFashionSpots renewed design is built to entice readers to explore the sites deep content. Notable features include the revamped Love List, as well as the debut of the Life section and the new Hot on the Spot, serving up the hottest content from theFashionSpot. The popular TFS Forums and Buzz blog have also received a full transformation with a completely updated look and feel.

We couldnt be more pleased with theFashionSpots relaunch, said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. From the clean and chic design, to our editorial model influenced by our community and social integrations, everything about the evolved site reflects who we areand the authority of TFS within the fashion world.

To celebrate the relaunch, TFS has appointed superstar stylist Nicole Chavez as the guest editor for the month of May sharing her expertise in fashion and style. Nicole covers burning fashion topics such as how to make it as a stylist, her favorite celebrity red carpet moments, what she’s wearing and wanting this spring, and much more.

This redesign allows us to offer advertisers even more sponsorship opportunities to engage with our loyal following, while positioning their brands next to theFashionSpots award-winning content, said Scott Silverstein, Senior Vice President of Sales for TotallyHer Media.

To experience the redesigned TFS please visit

About theFashionSpot

Originating in July 2001, theFashionSpot ( made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches 2.6 million unique visitors each year (comScore, March 2013), with close to 70,000 invitation-only members playing an active role in the sites forum. It is that in-market participation and authenticity that makes the largest fashion community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPosts OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macys, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve Media ( company.

For More Information:

Whitney Ashley

Director of Marketing Communications

(310) 449-1890 Ext. 8250


Annie Carone

Sr. Public Relations Associate

(310) 449-1890 Ext. 8263


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