Toys and Games Market: Traditional Toys & Video Games Analysis in New Research Report at

Dallas, Texas (PRWEB) April 24, 2013

These reports are global briefings that offer a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Corporate Strategies in Emerging Toy Markets ( – Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, emerging markets, in particular Asia Pacific, have yet to reveal their true potential for multinational toy manufacturers. This briefing investigates the common strategies of global toymakers in emerging markets, looking at success stories and failures.

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Global Licensing Trends in Traditional Toys and Games ( – Licensing is a key parameter affecting toys sales globally.7 out of the top 10 most heavily licensed traditional toys and markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below 20% in 2012, suggesting that the grown-up population also has a say in which licensed toys are purchased. As toy brands penetrate into other industries beyond toys and games at a faster pace, there are certainly great opportunities as well as risks.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

What this report includes

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