Travel advertisers: how to get more mileage from your real-time campaigns

Travel advertisers: how to get more mileage from your real-time campaigns
The rise of online consumer review sites, such as TripAdvisor, has also impacted on the travel industry perhaps more than any other, increasing the length of consumers' research phase and diversifying the mix of websites visited to conduct pre-purchase …
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Postmedia pays 6 million for Sun Media assets as it fights social media
TORONTO – Postmedia is bulking up its ammunition against Facebook and Twitter by spending more than $ 316 million to purchase most of Sun Media, an effort it hopes will help stop the steady erosion of its advertising business. The move will make the …
Read more on Hamilton Spectator

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